Music Marketing And Promotion - What Is The Difference?

Music Marketing And Promotion - What Is The Difference?

What's the difference between music marketing and music promotion?

Marketing and promotion are sometimes confused amongst indie musicians. There is a distinction between music advertising and marketing and music promotion. Let's first have a look at marketing.


Marketing is about getting your target market to know who you're, what it's important to offer, why you are providing it, and why what you are offering is something they want. Marketing is about getting your goal market to know, like, and trust you.

Does your target market know you? With a purpose to get your goal market to know you, they need to know that you exist. Your goal market have to find out about you and your music. How do you do that? You show up where they are. You should know where they hang around, what they read, the place they shop, and what occasions they attend. You or your street group must have a presence in front of them. You can do this by performing where your goal market hangs out, posting flyers where they're at, or by having a web-based presence through your website and social media sites. Basically, find out where your target market hangs out and show up there!

Does your target audience like you? Once you might be in entrance of your target market, now you have to join with them! Interact with them! Care about them! Have a message and a goal that resonates with them. What does that mean? On a personal level, tell your market why you do music. What evokes your music? What's the mission behind your music? On an artistic degree, create music that they may like. Marketing is about engaging and connecting.

Does your audience trust you? Sometimes you will see that that after your goal market knows you and likes you, they will probably trust you, however that's not always the case. During this phase of marketing, your target market is thinking: "Okay, I do know who you're and I such as you and I like your music, however can I trust that your album or your live show is going to be pretty much as good as you say it is?" Marketing is about building trust.

Music Promotion: Getting them to act.

Promotion is about conduct modification. It's about influencing and persuading others to act. If in case you have carried out a profitable job in your advertising, your market will say: "I know who musician X is, I like his/her music, I think the album will be amazing." But promotion is about getting them to take the next step, getting your market to say "I'm going to buy the album now." If you're marketing a live show, you need them to say "I need to buy tickets now". How do you get your goal market to say this? Create compelling presents! Supply restricted time only reductions/special prices, particular restricted edition albums, music packages and bundles.

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